Are you a start up or a small business who would love to get to grips with the various social media platforms available to you?
Here at MYST our team will be sharing some valuable tips that you can use over the next few months to promote your business and increase your online presence.
Our Top 5 Twitter Tips
1. Make Your Profile Stand Out
Think of your Twitter profile as the shopfront of your business – are you creating the right first impression?
- Use the bio as the place to make a short but snappy introduction to your business, try and be as clear as possible as to the products or services you provide
- Include a link to your website along with the location of your business
- Add your business logo to the profile image – remember your profile should reflect your branding, keep it consistent across all the social media profiles you are active on
2. Engage With Your Audience
If you are using Twitter to promote your business then it’s important to spend time engaging with your audience – this creates brand awareness and shows potential customers that you are interested in them and their views.
As a customer what would you like to see from a business? Be creative and let your followers see the person behind the business.
3. Tweet Related Content
It’s not all about the hard sell on Twitter so whilst it’s important to promote the products or services you sell, think about the bigger picture.
- Tweet content that is relevant to your industry
- Share testimonials from customers
- Latest news
- How to videos
Hashtags can make your tweet reach a much wider audience, look out for trending hashtags and if they are relevant to your content then use them within your tweet.
Hashtag hours are also a great way to promote your small business and connect with others. If you are looking for local hashtag hours you can try the following:-
5. Add Media To Your Tweets
Adding an image or photo to your tweets can make them stand out and are more likely to be retweeted by others.
Don’t forget Twitter is a fast moving platform so your tweets need to stand out!
You can find some great free stock images on websites such as Pixabay and Canva.
We hope these tips help you to promote your business on Twitter. Don’t forget to follow us @MYSTLiverpool