The Team

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The Trustees

The Trustees

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Kevin Lovelady

Kevin Lovelady

Chief Exec & Digital Business Adviser

Hi. I’m Kev. As chief exec for MYST, I coordinate business support services to empower start-ups & entrepreneurs to develop & grow businesses. With a particular #buildbackbetter focus, I also help #ethical #charitable #non-profit #sustainable organisations with their “#martech” in order to get more business out of their client data with training, implementation & support for digital transformation (#freemium solutions) and best use of #CRM, email marketing and #GDPR to improve efficiency and save time.

Besides family, my main amateur passions are music, music and music, in no particular order! Mainly jazz/soul/latin (my band @zingaromusic) but with an eclectic music collection on vinyl/CD/iPod that has built up over the years. I also play keyboards, vibraphone and a few chords on guitar and have a list of my own compositions that will at some stage see the light of day!

Laura Heneghan

Laura Heneghan

Community Engagement Officer

Hi, I’m Laura and I’m MYST’s Community Engagement Officer

My journey at MYST began over 9 years ago when I started my own business here and now I use my own experiences to empower young people to be the best version of themselves.

In 2023 I successfully gained a place on the Rank Foundation Time to Shine leadership programme – it’s an amazing opportunity and it’s brilliant to be able to give back and work within my local community!

Outside of work I’m a mum of 2 which keeps me busy, I enjoy spending my weekends catching up with the family, lots of walking and finding new DIY projects to get stuck into.

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